hi, aline here
ux & ui designer

8+ years of moving pixels around (intentionally) and helping multiple startups deliver usable and effective experiences

Headshot of Aline G. Rocha

ALINE G.ROCHA • ALINE G.ROCHA •

How I work

Passion-driven, self-starter, adaptable are a few of the qualities I’ve acquired by working almost exclusively in startup environments. I enjoy working with driven and engaged teams who bring ethical principles and enthusiasm for design and experimentation into their work. Collaboration fuels my best design work, and I excel in environments where I can rely on my team to push creative boundaries and deliver our best together.

In my design journey I’ve fallen in love with working with social impact organizations. I’ve been fortunate to apply design thinking to meaningful projects, such as creating a product suite that helped AgUnity digitize the smallholder agriculture value chain, developing a reporting tool for Fairtrade-certified producer organizations, and designing a scientific research storytelling platform for WorldFish.

Illustration of Aline's office

The rest of my office you don't see in the Zoom background (in progress, art, books and plants to come).

DESIGN WORK

01

Nexum Ecosystems

Brand, product design, mobile app, Webflow website

Writing and teaching design courses, venture studio and UI/UX and brand consulting for client startups

Visit live website

02

AgUnity

Just a little something to improve handoffs and collaboration

Story index: a solution for collaboration with a transitional global team

Read UX case study

03

AgUnity

Product design, design system, web app, mobile app

AgUnity Co-op Manager: one part of AgUnity's digital solutions for smallholder agriculture value chains

Read UX case study

04

Stable

Brand, design audit, product design, component library

A platform that connects small businesses and sales professionals

Read UX case study

05

Creator Circuit

UI design, component library, website

An education subscription platform for content creators by content creators

Read UI case study

06

Boomerang Life

User research, personas, flows, prototype

UX for an app used by facilitators running activities for seniors with Alzheimer's or dementia

Read UX case study

Ah-lee-nee

That's how my name is pronounced, but don't worry if you get it wrong! Happens all the time, Eileen works too, it's no big deal.

About

Born and raised in Brazil, I've moved to Canada about 11 years ago to go to college and made myself a life here.

Since then, I've transitioned from Graphic Design to UX/UI because I kept coming across situations where I thought there was more to solving the problem rather than just making nice pretty graphics.

When I learned about User Experience I was captivated by it and immediately saw how there was so much opportunity for great work that can make a difference.

Aline and partner on a trip

Aside from designing, I am a proud dog mom of two, an aspiring chef and interior designer, gardener and house plant parent, nature and coffee addict, bookworm and a hardcore anime fan.

Aline and dogs outdoors