Pico

Branding

Objective
Design a brand identity and define visual standards for a specialty food store located in Vancouver.

Outcome
The logo for Pico was inspired by Brazil’s terrain, that concept was incorporated by using topographic lines and also with the name of the brand, as “pico” means “peak” in portuguese.

Pico is a brand that sells granola and Brazilian ingredients based products that can also be incorporated into recipes.

Pico Logo - Graphic Design

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Pico Brand Colors - Graphic Design

Packaging and Point of Purchase

Objective
Create a packaging design for a line of products sold in a specialty food store along with a unit to display 3 items as a complete brand.

Outcome
I chose to put the name of the product vertically to enhance interest on the label of the packaging and to reinforce its verticality. The combination of all those elements turned out to make a very strong identity that brings together the differently shaped cointainers.

Pico’s packaging focuses on having simple colour use and recyclable and reusable materials.

Pico Packaging and Point of Purchase
Pico Packaging