Escape

Branding

Objective
Develop any graphic design project, based on real information, for a real or fictitious client.

Outcome
I started this project by designing a logotype for the brand Escape, created by me. I chose to give the branding an adventure badge look so that I could incorporate elements that are part of the ski experience, which are also used as auxiliary graphics.

Escape is a skier community driven store that offers a varied selection of good quality and performance winter sports accessories and custom made skis.

Escape Logo - Graphic Design

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Escape Brand Colors and Auxiliary Graphics- Graphic Design

Catalogue

Objective
Develop any graphic design project, based on real information, for a real or fictitious client.

Outcome
Escape’s catalogue is designed with a minimalistic layout which allows the content to be easily visualized without being crowded like most sports catalogues. With the incorporation of the blue slopes I was able to give the layout a dynamic yet simple look while mimicquing the shape of the mountains on Escape’s logotype.

Escape Catalogue Cover
Escape Catalogue Index Spread

Retail Shop

Objective
Create concept plans for a retail shop, taking into consideration the merchandise, fixtures, circulation zone and adjacency plan.

Outcome
Escape’s store is planned to offer a varied selection of good quality and performance winter sports accessories and custom made skis. Its wood fixtures and flooring give the store a warm feel reminiscent of a cabin.
Products and displays are placed as to allow an open and comfortable flow. The cashier and custom skis order table are located next to the café counter to emphasise a community driven welcoming environment for costumers interested in skiing.

Escape Retail Perspective View
Escape Retail Floorplan